Built by The Smyth Group
The Smyth Group is the premier technology partner of the Financial Planning Association (FPA). We designed and launched the new FPA PlannerSearch.
How it works
From a note in your CRM to a handwritten card in their mailbox.
- Step 1A note lands in your CRMNotes from Jump, Zocks or your own typing, in the CRM you already use.
- Step 2Your AI assistant spots the momentAsk it, or let it check each morning. A wedding, a new grandchild, a retirement, a move or a loss.
- Step 3It drafts the cardIn your voice, following Inkwell's writing guidelines, sized to fit the card.
- Step 4You approve itEdit the words, check the address and price. Nothing sends without you.
- Step 5A pen writes and mails itOn a card with your firm's logo, and tracked until it's mailed.
Setup takes about ten minutes. Add your return address, handwriting style and logo, then connect Inkwell to your AI assistant. No assistant? Connect Wealthbox or HubSpot instead.
Your review queue
One screen to review, edit and approve.
Each suggestion shows the line from the note it came from, the drafted card, the mailing address and the price. Approve it, edit it, snooze it or dismiss it.
Dana
1418 Laurel Avenue
Annapolis, MD 21401 CardHarbor & Pine flat card, the handwriting style you chose PriceIncluded · 12 left this month
What Inkwell listens for
The moments clients mention in passing.
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Celebration
Weddings, new babies and grandchildren, graduations, engagements.
Congratulations on little Theo's arrival!
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Milestone
Retirement, a new job, selling a business, paying off the house.
Thirty-one years of teaching. Enjoy every minute, Linda.
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Life change
A move, a new home, the last child heading off to college.
I hope the new house in Annapolis already feels like home.
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Sympathy
SensitiveA death in the family, an illness, a divorce. Never pre-selected, and written to leave money out.
I've been thinking of you and your family this week.
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Gratitude
A referral, a long relationship, a kind word after a review.
Thank you for introducing me to the Parkers. It means a lot.
Built for compliance review
Every card is approved, archived and written to stay off financial topics.
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Nothing sends without you
Each card needs an advisor's approval, in Inkwell or by asking your assistant to send one specific card. Inkwell records who approved it, when, and from where. There is no auto-send and no approve-all button.
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Every card is archived
The final text, the original draft, recipient, approver and timestamps are kept for every card sent. Download a PDF copy of any card, or the full record as a CSV for your firm's archive.
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No financial content
Drafts are written to leave out performance, products, rates and account details. The review queue flags any dollar or percent figures before you approve. Sympathy cards leave out money and planning.
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Inkwell sees only the card
Your assistant reads your CRM under your firm's own agreement with its AI provider. Inkwell receives only the card: the client's name and mailing address, the moment and the draft. If Inkwell reads your CRM directly, addresses, phone numbers, account numbers and dollar amounts are removed before its AI reads a note.
Your compliance team can ask us for a data-handling summary.
CRM integrations
Works with the CRM you already use.
Your AI assistant reads your CRM through its own connectors. Firms without an assistant can connect Wealthbox or HubSpot to Inkwell directly.
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Direct sync
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Direct sync
Using Practifi, Redtail, Slant, Advisor360 or another CRM? If your AI assistant can read it, your assistant can send card ideas to Inkwell. Tell us which CRM you use in the early-access form below.
Pricing
One simple plan. Your first three cards are free.
- 15 cards included each month. Unused cards don't roll over.
- Extra cards are $5 each, billed monthly.
- Try your first 3 cards free, with no credit card needed.
- You see what each card costs before you approve it.
- Your firm's logo goes on every card at no extra cost.
- One advisor per plan.
Get early access
We're onboarding a small group of firms first. Tell us which CRM you use and we'll be in touch.
You're on the list
Thanks, . We'll email when Inkwell is ready for your firm.